INSIGHTS, OPINIONS & PERSPECTIVES
APPLIED TO LIFE
Evolving for a New Value Proposition
In the labyrinth of modern business, the value proposition of brands is undergoing a seismic shift. Historically, the cornerstone of value creation lay in specialty knowledge—an expertise hard-won and scarcely distributed. This model, rooted in the exclusivity of information, began to unravel with the advent of the internet and the proliferation of smartphones. The key to value shifted from mere recall to the innovative application of information across new, uncharted scenarios.
Change Perspective to Uncover New Meaning
In the ever-evolving landscape of branding and consumer engagement, the most successful companies are those that dare to question the status quo, challenge industry norms, and re-examine their internal cultures.
Why you don't need marketing agencies
Unless you’ve been living under a rock for the last two years or so (and, if that was the case, welcome back!), it’s been impossible to escape the discourse around AI. Artificial Intelligence and its applications/usage in modern creative exploits have exploded recently. This has led to a multitude of things. It’s everywhere and seemingly everyone is using it.
Modern music is amazing- I've been told
Why is all modern music awful? JOKING. That was a joke. On our part anyway. It IS, however, a common opinion espoused on the internet. There’s the idea that modern music is, in major part, without soul. Over the course of the next few minutes, we’re going to attempt to explain why we think that not only is that belief not REALLY true but why we’re on the precipice of the start of a creative revolution.
The dark arts of subtractive synthesis
When it comes to artists, being able to effectively sound design can make all the difference in creating a standout sonic signature. While subtractive synthesis is a popular technique, there's a whole world of creative possibilities beyond traditional synthesizers.
How to record acoustic guitar like a pro
Greetings, fellow recording enthusiasts! Today, we embark on a focused exploration of mic placement techniques specifically tailored for capturing the exquisite sound of a guitar. Whether it's nylon or steel strings, finding the sweet spot and unleashing its sonic magic requires finesse. So, grab your favorite six-stringed instrument, and let's dive into the art of mic placement for acoustic guitars!
What's the deal with Trout Mask Replica?
The album that’s genuinely a difficult listen. It’s influenced generations of artists and musicians and has been inducted into the National Recording Registry, It’s also been compared to barbed wire. Check out what makes this a timeless masterpiece
The myth of the overnight sensation
Ah, the allure of overnight success in the music industry—a tale as old as time, or at least as old as the first talent show. We've all heard the stories of those fortunate few who seemingly burst onto the scene out of nowhere. Buckle up, my friends, as we embark on a journey through the truth behind music industry success.