CSSL
CSSL is a private security firm. They wanted their new identity to be strongly coherent with the values usually associated with security firms as well as being discreet and highly capable.
We sought to used “CSSL” in a phonetic sense as “castle”, and from this idea came the inspiration for the new logo. The new mark is ponderous in shape, monolithic and inscrutable, but the sophisticated colour palette keeps the mark from falling into any particular industry and instead presents as calm and resolute.
