Done and Delivered
Done and Delivered is an ambitious startup with the promise to deliver anything from anywhere to anywhere. Their visual system needed to convey dynamism, speed, reliability and hint at the business purpose
The mark became an orange chevron in two parts, that functioned interdependently as an arrow head and sling-shot. Additionally the negative space created by the parts created a stylised letter “D”.
The mark is clean implies forward momentum even without animation.