Hope Heals
Hope Heals is a consortium of mental health practices that aim to spread the tools of wellbeing throughout the population. They required a complete brand identity program centred around caring more so than simply being a collection of professionals.
We conceptualised the idea of support and lifting as parachutes and air balloons. The final logo can be either and serves as a distinctive punctuation to the brand’s mission, complete with a hidden exclamation mark made by the negative space in the middle.
