Natco Carhartt Partnership
Industry
OSH
What We Did
Safety Always
We helped NATCO in Trinidad and Carhartt—an iconic workwear brand born in Detroit in 1889—forge a powerful local alliance. With NATCO now established as the authorized dealer for Carhartt, our task was to blend the unique essence of these two OSH leaders into a unified brand aesthetic. We crafted a distinctive badge, seamlessly merging both logos, creating an emblem that stands as a proud identifier of their partnership. The final visual identity brought together NATCO’s depth in safety expertise with Carhartt’s renowned legacy in durable workwear, reinforcing a shared commitment to quality and resilience in every stitch.
Our design approach centered on harmonizing the essence of both brands to create a fresh visual identity that honors the legacy of each. Carhartt’s heritage of rugged American workwear and NATCO’s rooted expertise in safety solutions provided a powerful foundation. We introduced elements from Carhartt’s iconic branding—its bold type, timeless color palette, and robust visuals—while drawing from NATCO’s commitment to high standards in occupational safety. The result was an aesthetic that feels both authentic and forward-looking, an emblem of partnership that is instantly recognizable yet unmistakably new. This thoughtful blend of heritage and innovation reflects the union of two brands committed to durability, trust, and a shared future.
