Person A

Concept to Life

PersonA is more than a short film; it’s a digital allegory of identity and transformation, mirroring the journey every brand undergoes. Through stunning VFX, we bring Jax—a robot on the cusp of emergent consciousness—to life, capturing the essence of discovery, growth, and the shaping of character. Just as a brand evolves to embody its archetype, Jax begins to understand and form an identity. The play on “Person A” or “A Person” hints at the universal journey of self-definition.

Every detail, from voiceovers and music to scoring and foley, was crafted in-house, merging visuals and sound to create an immersive, cohesive experience. In PersonA, we’ve translated the journey of brand identity into a narrative of self-awareness, inviting audiences to reflect on what it means to be seen, known, and transformed.