Standard Trust Corporate Partners
Product/ Service
Finance, Consultation
Brand Archetype, Visual & Aesthetic Identity, Audio Identity, Image Production, Video Production, Audio Production
Our Intervention
Standard Trust Corporate Partners is a multi-national consultation firm whose projects span a diverse range of industries from agriculture, to health, to air and sea travel and many more. Their trust is to create sustainable change in the Caribbean using unconventional and innovative approaches. Their branding needed to reflect the duality of a firm grounding in classical approaches while charting new pathways.
Optimising the value proposition so that everyone benefits
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At the core of the identity lies the idea relentless engagement in pursuit of a new horizon.
The company wanted a colour scheme that would represent their commitment to the highest standards as well as represent the many sub-branded interests they held.
Further they wanted a mark that communicated the depth of experience of the leadership while conveying appetite for new engagement.
Rounding out the aesthetic archetyping, we went against normal practice and conceptualised 2 vastly different visual approaches. One leaned heavily in the direction of classical photography and the other was ultra modern almost monochromatic and very striking. Both looks enabled the company to present appropriately according to the situation.
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We created a custom audio signature for the firm that incorporated elements of classical music, jazz and blues and modern production techniques.
A Flexible Logo System
For Standard Trust Capital Partners, our approach to building a versatile logo system was rooted in creating a unified identity that could flex across the company’s diverse portfolio. We developed a core logo that reflects the trust and stability of the brand, while designing it to adapt to different sub-brands and sectors within the organization. Whether applied to financial services, investment arms, or client-facing platforms, the logo system maintains a consistent look and feel, while offering the flexibility to incorporate varied color schemes or layouts. This ensures that Standard Trust Capital Partners’ brand identity remains cohesive and recognizable, no matter the context or audience.
Under One Umbrella
We needed to unify the company's diverse sub-brands under a cohesive identity, we conceptualized a versatile color scheme that brings consistency while allowing each division to retain its unique character. This approach ensured that all branches remained visually connected, yet individually recognizable, reinforcing the company’s holistic brand identity.
Presentation Tools
We developed a suite of presentation tools designed to simplify complex data and create compelling narratives. Our approach focused on enhancing clarity and engagement, ensuring that key insights and financial projections could be communicated effectively to both internal and external stakeholders. From intuitive visualizations to interactive dashboards, the tools we created are tailored to meet the specific needs of the institution, making it easier to present data-driven stories with confidence.
Two Aesthetics
For Standard Trust Capital Partners, we developed two distinct aesthetics to capture the multifaceted nature of the brand. The first utilizes soft Rembrandt lighting, creating a sense of depth and highlighting the company’s classical expertise and trustworthiness. This aesthetic conveys an enduring commitment to knowledge and careful stewardship, appealing to clients seeking stability and refined insight. The second aesthetic is stark and dynamic, representing the need for clarity of thought and decisive, bold action. It’s designed to speak to moments when quick, assertive decisions are required, reflecting the brand's adaptability in fast-paced environments. Together, these aesthetics offer a balanced visual language that resonates with the diverse needs of Standard Trust Capital Partners' audience.