StoreBay Holidays
Industry
Hotel
What We Did
Caretaker of Water and People
As one of the first hotels in operation in Tobago, StoreBay Holidays is steeped in history, having hosted countless notable locals over the years. But this is no exclusive retreat—StoreBay is for those who seek to immerse themselves in the vibrant culture of the island. Situated in the heart of the action, StoreBay Holidays connects you to everything you need: fine dining, fast food, the airport, and one of Tobago’s most stunning beaches, all within a three-minute stroll. And for those looking to explore more of the island, the hotel takes care of the details, booking experiences and tours with trusted local vendors. From the moment you arrive, your only task is to relax and enjoy the authentic beauty of Tobago.
For StoreBay Holidays, we embarked on a deep branding exercise rooted in extensive research. By analyzing travel patterns to Tobago and understanding the hotel’s historical guests, we honed in on their current and potential core customer base. Our mission was to build a brand that felt vibrant and inclusive, connecting authentically with both local culture and international travelers.
The result was a comprehensive brand package: from striking logo designs and dynamic animations to thoughtfully crafted iconography and an extensive color palette that radiates warmth. We curated a typography guide and tagline that brought the brand’s voice to life, and we developed a photography guide, complete with a photo color palette, to ensure every visual felt cohesive and evocative.
To further deepen the connection with the brand, we created bespoke Caribbean music that resonates with authenticity, incorporating StoreBay Holidays’ tagline. We also crafted a messaging guide, detailing the tone and style of written communication, and delivered a video advert to amplify brand awareness across platforms.
We crafted an authentic, bouncy Caribbean soca for StoreBay Holidays, infusing the vibrant spirit of the island into every beat. The music incorporated the tagline "find your fun," bringing to life the essence of what StoreBay Holidays offers—joy, relaxation, and adventure.
Our in-house producers and songwriting team worked closely to create a catchy chorus that invites the listener to live life to the fullest and, of course, to find their fun. Every note and rhythm was crafted in-house, ensuring that the music felt as genuine and exciting as the experiences the hotel provides.
Logo Ensemble
Our logo lockups were designed with versatility at their core. We've created a system that seamlessly adapts to any application, maintaining the integrity of the brand while offering flexibility. We ensured that the logo remained bold, recognizable, and perfectly aligned with the brand's voice.
StoreBay's Brand Voice
We elucidated a brand voice consistent with StoreBay’s ethos — friendly, fun, and irresistibly inclusive. We focused on being down-to-earth yet vibrant, bringing a sense of adventure to every interaction, whether it's guiding a first-time visitor or welcoming back a familiar face. We celebrated the beauty of shared experiences and making everyone feel like they belong.