Yaad Pot
Yaad Pot needed a brand mark that screamed Jamaican food. The Mark needed too quickly communicate the authenticity of the brand. It of course needed to be distinctive while still referencing food and cooking; well worn tropes of cuisine culture logo design.
The resulting brand mark was a stylised cooking pot with flames rising from the bottom. We Used traditional Jamaican colours as well as the addition of a red spice up the logo further. The words are hand lettered to further delve into the grass roots legitimacy of the brand. The result being that it is immediately clear what the brand values are while still presenting a professional face.
